The Lifespan of the Little Blue Bird
By John McDonald, EO Winnipeg member and president of Canada’s Web Shop
Since its public release in July 2006, Twitter has blossomed from an SMS broadcasting service for a small company into one of the most important media of our time. Although it initially experienced difficulties in garnering the respect of the majority, (“why do I want to know what ____ had for lunch today??”) its current user-ship and buy-in from large corporations makes it impossible to ignore. That being said, things move fast in the Internet and technology world, and it is difficult to see where the profitability exists within Twitter for its owners and potential shareholders. Will Twitter still exist in two years?