Written for EO by James Scott, a marketer and co-founder of Essay Supply. Today, influencer marketing is one of the most effective tools for building brand loyalty and boosting sales in a short time period. If you… Read more »
Categories: general Media PR/MARKETING Public Relations Sales
Tags: amanda sparks Christopher K. Mercer Dennis Prescott Influencer marketing James Scott Malu Trevejo Natalie Andersen
Written for EO by James Scott. As marketers, we’ve only started seriously considering Generation Z—the people born between 1995 and the mid-2000s. Until recently, the focus was on Millennials and how we could market to them…. Read more »
Categories: PR/MARKETING
Tags: branding Essay Supply gen z generation z James Scott marketing
