Written for EO by James Scott. 

As marketers, we’ve only started seriously considering Generation Z—the people born between 1995 and the mid-2000s. Until recently, the focus was on Millennials and how we could market to them. The good news is that most people remain focused on Millennials so if you turn your attention to Gen Z, you’ll probably have an edge over your competition.

To help you get started, let’s lay out the basic facts we know about this latest consumer group.