Making it Personal on Twitter – Inc.com: When luxury travel took a hit in the midst of the recession, Vermont’s Trapp Family Lodge rethought their digital and social marketing strategy, capitalized on the renowned family name, and continued to reap the benefits.
By Timothy M. Opsitnick, an EO Cleveland member and senior partner and general counsel of Jurinnov Ltd.
When we were a smaller organization of a half-dozen or so, it was easy for us to share our company vision. We knew each other’s strengths and preferences, and managed our strategy over weekly donuts and the monthly all-hands lunch meeting. However, when we grew—more clients, projects and team members—we had less time for administration, less natural communication and less control.
Most of us don’t realize this or think of it for that matter, but creativity plays a major part in both our business and everyday life. We use creativity in combination with our other skills in order to plan events, solve problems, map out tasks and even plan our daily lives. As business owners or even employees, we are in constant competition with others, either competing against rival companies for contracts or as an employee competing against fellow employees for that raise or promotion.