By Bill Bishop, renowned speaker and author of “How to Sell a Lobster.” Having your own business is not the same as being an entrepreneur. A “business owner” is someone who is self-employed. They provide products… Read more »
Search Results for: marketing
Tips on Breaching International Markets
By Philip Scott, and EO Sydney member and CEO of Quantum Advantage Pty Ltd. In my years as an entrepreneur, I’ve found that international markets, while often times attractive, can offer significant challenges. They can be… Read more »
Five Business Myths to Ditch Now
By Verne Harnish, an EO DC member and CEO of Gazelles, Inc., an executive education firm. Feeling a little disillusioned lately? That’s not a bad thing if you’re an entrepreneur. There’s nothing like humbling economic times… Read more »
Top Entrepreneurial News of the Day
The New Starbucks Logo Could Assist Company’s Asian Expansion – FastCompany.com: Professors of marketing at several U.S. universities have been studying the effects of redesign–and on certain types of redesign–on committed and non-committed customers, and… Read more »
Top Entrepreneurial News of the Day
Making it Personal on Twitter – Inc.com: When luxury travel took a hit in the midst of the recession, Vermont’s Trapp Family Lodge rethought their digital and social marketing strategy, capitalized on the renowned family name,… Read more »
How to Use Humor in Advertising
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off. Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable… Read more »
Corporate Blogs: The Gift That Keeps on Giving
By Ben Finklea, CEO and founder of Volacci, a search engine marketing firm. What do General Motors, Southwest Airlines, Dell Computers, and The Marriott have in common? They have all discovered that a company blog… Read more »
Top Entrepreneurial News of the Day
How to Bring a Green Product to Market – Inc.com: With more sophisticated consumers and a stricter FTC, creating a green product is no longer a magic bullet to sales. But done right, it can still… Read more »
New Year Resolutions for Entrepreneurs
Can you believe that today is the last day of 2010? Amazing how fast everything went by! As you prepare for a new year, don’t forget to create a few resolutions that can help you go from… Read more »
Top Entrepreneurial News of the Day
How to Cold-Call a Big Customer – Inc.com: Here’s how to pitch a highly visible company and turn one call into a future sale. Unleash Your Inner Guerilla Marketing – Entrepreneur.com: Social media is the… Read more »