The co-founder of a leading marketing agency in the challenging crypto and NFT space shares secrets for long-term survival in a volatile industry.
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Digital marketing survival strategies for tough economic times
While you can’t control economic trends, you can control how your business responds to them with smart strategies that minimize spending but maintain ROI.
5 Ways to Leverage Awards in Your Marketing Efforts
When your company or employee wins an award, don’t just put it on a shelf. Capitalize on the outreach opportunity to position your company as an industry leader.
4 ways to restore faith in marketing by connecting with humans, not algorithms
Technology plays a critical role in marketing, but that could come at the cost of your brand’s humanity. No matter how much technology is used, it’s critical to keep the human connection at the core of your marketing efforts.
How to use creative videos to transform email marketing from basic to bustling
Video-based email marketing is becoming the new normal. Since video content educates and inspires audiences much more easily than written emails, it can help you nurture more leads within a shorter time frame.
What I learned from marketing a product people are too embarrassed to talk about
Marketing an awkward product requires creativity and an empathetic approach. If you’re a maverick who’s ready to tackle the topics that others won’t broach, your ideal audience will be thankful for both your product and for you–the brave pioneer who brought it into the light.
4 steps to creating a standout marketing binder for conferences and trade shows
It’s trade show season! A printing expert shares best practices for electing the right binder and imprint options to ensure you get the best return on your investment.
7 marketing videos you can make from existing content
An experienced content editor shares seven ways to repurpose existing content into videos that will perform well on social media.
4 Trending animation styles to level up your marketing in 2022
Your website is 53 times more likely to rank on Google if it has a video on its front page. A video animator explains four trending types of animated videos to enhance marketing efforts.
3 Tips to repurpose website content into growth-focused marketing videos
Repurposing your website’s existing content into growth-focused marketing videos helps you maintain consistent content production and engage customers without spending hours racking your brain for new ideas. We share three tips for repurposing content.