By: Victoria Sanchez, special to Overdrive If you put collateral in context with marketing, you are offering potentials clients a valuable resource that supports your business. A fitness professional relies on a brand to build… Read more »
Search Results for: marketing
Leveraging Marketing Executives for SEO Success
By Karl Young, special to Overdrive Search engine optimization and its importance in business is growing every year. Defined as “a multidisciplinary activity that seeks to generate productive organic traffic from search engines via technically… Read more »
5 Tips for Cheap Online Marketing
By: Lewis Howes, a Special to Overdrive In a world where attention is currency, it’s becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against… Read more »
Marketing in the Future
By: Barbara Findlay Schenck, a Special to Overdrive Any marketer waiting for the world to get back to normal hasn’t been noticing the new reality. Every day, a new headline, book, TED talk or coffee… Read more »
How to Design a Perfect Marketing Strategy
By: Jay Conrad Levinson and Jeannie Levinson, a Special to Overdrive In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner, Jeannie Levinson, offer… Read more »
Google Analytics Basics for Marketing Intelligence
By: Ryan Wilson, an EO Colorado Member and CEO of FiveFifty Marketing Understanding Google Analytics basics can help you track your sales and marketing and analyze the data the service gathers about your website traffic… Read more »
How Marketing is Like Well-Structured Theatre in the Round
By Daria Steigman, founder of Steigman Communications, LLC and author of the Independent Thinking Blog. A few years ago, my local Shakespeare company started experimenting with theatre in the round. The stage and seating were… Read more »
Simplify Your Online Marketing
By Jonathan Gardner, recently featured on Mashable.com Technology makes the magical possible, but it’s also making marketing complicated. With ad exchanges, hyper-local targeting, and endless mobile options, it’s easy to get tangled up in an alphabet… Read more »
How to Find the Right Marketing Agency
By Mike Gastin, president of Essention Group, LTD As a business owner, it can be tough choosing a marketing agency to help you with your business’s initiatives. Most entrepreneurs approach finding an agency like buying… Read more »
How to Make Web Marketing Videos Work for Your Company
Five Secrets for Online Video Success from an Academy Award-Nominated Filmmaker By David Collier, an EO San Francisco member The two- to four-minute marketing video has become the marketing “must have” for B2B and B2C… Read more »