Written for EO by James Scott. As marketers, we’ve only started seriously considering Generation Z—the people born between 1995 and the mid-2000s. Until recently, the focus was on Millennials and how we could market to them…. Read more »
Search Results for: marketing
How to Use Social Media In Your Event Marketing Strategy
Written for EO by Raul Harman, editor in chief at Technivorz blog. What if you threw a party and nobody came? The chances of this happening in the age of Facebook and Twitter are slim, right? Even so,… Read more »
What a Hindu Priest Taught Me About PR and Marketing
By Jeff Bradford, EO Nashville member When my wife and I joined 60 other members of the Entrepreneurs’ Organization’s Nashville chapter for a retreat led by Hindu priest Dandapani, I was skeptical. Like most baby… Read more »
6 Pillars of Authority Marketing
I keep a Post-It on my wall with a quote from a professor at my alma mater, Harvard Business School: “Strategy is about setting yourself apart from the competition. It’s not a matter of being… Read more »
Why Narrowing Your Marketing Focus Is a Good Thing
By Ian Altman, an internationally respected and sought-after expert on business. Often businesses employ a sales and marketing strategy in which they try to cast a wide net, in an effort to not miss anyone…. Read more »
Mobile Marketing is the Future of Small Business Nomads
By Marsha Ralls As the owner of a commercial art gallery for more than 24 years, I never imagined that people would buy art online, or that I would be selling to them without any… Read more »
Marketing Is Fluid. Embrace the Changes.
How your marketing shifts as your business grows By Payman Taei, founder of Visme and HindSite Interactive Regardless of the type of business you’ve decided to start or the industry you happen to be operating in, much… Read more »
The One-Page Marketing Plan
The following article originally appeared in EO’s award-winning Octane magazine. For more insightful articles from entrepreneurs, visit Octane magazine online. By Franziska Iseli, a Swiss-Australian member of EO Sydney and co-founder of BasicBananas.com, OceanLovers.com and TheBusinessHood.com… Read more »
6 Essential Marketing Tips for Solopreneurs
Jane Bolto, content and marketing specialist There are plenty of obstacles to overcome when trying to achieve success as a solopreneur. Marketing yourself shouldn’t be one of them. Follow these marketing basics for gaining clients… Read more »
Mobile Marketing is the Future of Small Business Nomads
As the owner of a commercial art gallery for more than 24 years, I never imagined that people would buy art online, or that I would be selling to them without any prior relationship or… Read more »