Video-based email marketing is becoming the new normal. Since video content educates and inspires audiences much more easily than written emails, it can help you nurture more leads within a shorter time frame.
Search Results for: marketing
What I learned from marketing a product people are too embarrassed to talk about
Marketing an awkward product requires creativity and an empathetic approach. If you’re a maverick who’s ready to tackle the topics that others won’t broach, your ideal audience will be thankful for both your product and for you–the brave pioneer who brought it into the light.
4 steps to creating a standout marketing binder for conferences and trade shows
It’s trade show season! A printing expert shares best practices for electing the right binder and imprint options to ensure you get the best return on your investment.
7 marketing videos you can make from existing content
An experienced content editor shares seven ways to repurpose existing content into videos that will perform well on social media.
4 Trending animation styles to level up your marketing in 2022
Your website is 53 times more likely to rank on Google if it has a video on its front page. A video animator explains four trending types of animated videos to enhance marketing efforts.
3 Tips to repurpose website content into growth-focused marketing videos
Repurposing your website’s existing content into growth-focused marketing videos helps you maintain consistent content production and engage customers without spending hours racking your brain for new ideas. We share three tips for repurposing content.
Why ROI has no place in marketing
When marketers use the term ROI, they measure revenue and not profit, which is very misleading. The adage “Revenue is vanity, profit is sanity” applies. Revenue is irrelevant; profit is what really matters.
Can You Afford a Marketing Team?
Written by Jackie Carrillo, a content coordinator and contributor who writes on technology, marketing, business management and education. For high-achieving startup founders and entrepreneurs, marketing might feel like a no-brainer to tackle on your own. Plus, today’s online marketing platforms make it… Read more »
The Do’s and Don’ts of Social Media Marketing
Written for EO by Danielle Canstello, a member of the content marketing team at Pyramid Analytics. Social media is an ideal way to engage with customers and potential customers, and drive people to your business site…. Read more »
Not Yet Up on Influencer Marketing? Start Here
Written for EO by James Scott, a marketer and co-founder of Essay Supply. Today, influencer marketing is one of the most effective tools for building brand loyalty and boosting sales in a short time period. If you… Read more »