Search Results for: marketing








Why ROI has no place in marketing

When marketers use the term ROI, they measure revenue and not profit, which is very misleading. The adage “Revenue is vanity, profit is sanity” applies. Revenue is irrelevant; profit is what really matters.


Can You Afford a Marketing Team?

Written by Jackie Carrillo, a content coordinator and contributor who writes on technology, marketing, business management and education.  For high-achieving startup founders and entrepreneurs, marketing might feel like a no-brainer to tackle on your own. Plus, today’s online marketing platforms make it… Read more »