A story about innovating your business to stay ahead of the market, written for EO by Floyd DePalma, CEO of UX agency DePalma Studios.
It was the beginning of 2018, and my agency had just lost two of our biggest accounts.
These are the fears that keep you up at night, the ones you hope never happen. They’re also the moments that cause you to panic and cloud your judgment.
In the aftermath of losing two cornerstone clients, we had a choice. We could decide the situation was bad luck, and that we just needed to work harder. That meant doubling down on the processes and philosophies we’d been following for years.