When you see the overwhelming number of websites, blogs and other online content, it may seem impossible to make your brand name stand out. However, videos offer an excellent opportunity to build your brand name and solidify it in the minds of consumers.
As technology continues to evolve, video is becoming more and more prevalent across the internet. Even five years ago, filming and publishing professional-grade video content was much more difficult than it is today. From a personal branding standpoint, video is a fantastic tool as it allows your audience to see your face and hear your voice… instead of simply reading text. Below are three great reasons why, if you are serious about personalbranding, you need to be on YouTube:
Web video is changing the way we communicate for both personal and business use. It’s fast becoming the default communication tool online, and web users have already become enamoured with sites like YouTube. And for good reason, YouTube is a clearinghouse for practically every piece of video you can imagine. I use it daily to see things like viral videos, news updates and gossip video. What I don’t use YouTube for, however, is my corporate video distribution.
By Dave Kerpen, CEO of Likeable, an award-winning, social-media-leveraging and word-of-mouth marketing firm.
With thousands of social networking sites and tools available to businesses and entrepreneurs, it’s easy to get lost in the mix. Here are my five recommendations on where you should start when it comes to creating a social media presence, and why it’s so valuable to your business: