Instagram has become a staple in the marketing toolkit for businesses. To make the most of your Instagram presence, we’re sharing tips from The Bradford Group, EO member Jeff Bradford’s marketing agency.

1. Set SMART goals.

Instagram goals are a crucial component of success. SMART goals are specific, measurable, attainable, relevant and time-bound. Set SMART goals to consistently generate traffic and website clicks.

2. Create a BUSINESS profile.

Establish your Instagram as a business profile to define yourself as a company. Plus, it provided the ability to use Instagram’s analytics and ads. Business profiles also allow a connection to your Facebook business page, which completes your online presence.