Effective storytelling can be all the difference as you create your company’s brand.
John Cinquina, an Entrepreneurs’ Organization (EO) member from Perth, is the CEO of Red Meets Blue Branding – a brand strategy agency – and author of Build Great Brands. We asked him about the best way to craft your own brand’s story and why it will be valuable. Here’s what he had to say.
Categories: Best Practices FINANCES members PR/MARKETING
Tags: brand entrepreneurs' organization inc john cinquina perth
John Cinquina, an EO Perth member and CEO of Red Meets Blue Branding
“Growth” is the buzzword in business today. It seems we are obsessed with it, whether we’re startups, owners, board members or marketers. As I meet and work with organizations from different industries, I have observed that often in this pursuit of growth, we forget to invest into the foundations of our brands; before we know it, we find ourselves in a situation where our brand is doing more hindering than helping.
Categories: Best Practices Coaching Make a Mark Media members PR/MARKETING
Tags: brand entrepreneurs' organization growth inc john cinquina perth red meets blue branding
