John Cinquina, an EO Perth member and CEO of Red Meets Blue Branding
“Growth” is the buzzword in business today. It seems we are obsessed with it, whether we’re startups, owners, board members or marketers. As I meet and work with organizations from different industries, I have observed that often in this pursuit of growth, we forget to invest into the foundations of our brands; before we know it, we find ourselves in a situation where our brand is doing more hindering than helping.
As we grow, we may work hard to ensure our HR structures can support more staff or we might allocate time and energy into our product innovation cycle. When it comes to our brand, however, it’s usually done on the fly under tight deadlines and feels very ad hoc.