This week, EO joins with the Global Entrepreneurship Network in celebrating Global Entrepreneurship Week (#GEW2017), which credits the importance and growing impact of entrepreneurship, and features an international calendar of events and partnerships. From 13–19 November 2017, we’ll share exclusive content designed to inspire and inform every entrepreneur—whether you’re in start-up mode or you’re a battle-scarred founder. We believe in the power of learning to grow. We believe in the potential of entrepreneurship as a global force for change. Celebrate with us by visiting the EO Octane blog every day this week!

What is your company’s brand? It’s a voice, an attitude, a theme, a tone, that je ne sais quoi that makes your business unique. Today’s savvy entrepreneurs know that brand goes far beyond logos, color palettes and taglines. In fact, a thoughtfully developed brand will reflect and guide your company’s mission, culture and values.  Today, we explore how to identify, build and promote your brand.