Search Results for: generation z


5 Marketing Truths About Generation Z

Written for EO by James Scott.  As marketers, we’ve only started seriously considering Generation Z—the people born between 1995 and the mid-2000s. Until recently, the focus was on Millennials and how we could market to them. The good news is that most people remain focused on Millennials so if you turn your attention to Gen Z, you’ll… Read more »


Preparing for Generation Z Employees

By James Fields, an EO Nashville member and president of Concept Technology, Inc. and Scout Staffing From text messaging and touchscreens to Siri and tablets—the past decade of the technological revolution has rocked our world. But for Generation Z, the cohort of kids born from 1995 to 2009, these advancements are less of a revolution… Read more »



4 Essential Insights for the Next Generation of Entrepreneurs

When we asked EO members what lessons they wish they had known at the start of their careers, EO Arizona member and CEO of The James Agency Veronique James shared the following four insights. 1. A Smooth Sea Never Made a Skillful Mariner. A fortune cookie once contained this saying, and I found it to be a prophetically profound dessert. My mantra has always… Read more »


Tips for Passing on Your Values to the Next Generation

The lessons learned through bootstrapping are important not only to entrepreneurs and their workforces, but to their children as well. Whether your kids will one day run the family business or you simply wish to pass on the values and work ethics that helped you succeed in starting and owning a business, devoting time to coaching your children can feel like… Read more »