By Robert H. Bloom, author of The New Experts
A next generation QR Code will revolutionize m-commerceThe QR code is now enjoying remarkable success in Japan, the Netherlands, and South Korea.
Although, the rest of the world – including the Euro Zone and North America – has been slow to adopt it, during the last six months of 2010, scanning of the QR code increased 1,200 percent in North America (Mobio Identity Systems Inc., Mobile Commerce Daily).
As usage of the QR code expands, it will accelerate the development of a next-generation QR code that will provoke additional profound changes in local and global commerce.
The QR code will enhance the convenience and thrill of m-commerce purchasing.
Customers will scan a QR code and purchase at any location, any time of the day or night, whether on the way to a party, business appointment, or meeting at their child’s school.
What actions can business leaders take to survive and thrive in today’s rapidly changing world of technology?
Here are four specific actions you can take, all within your control:
1. Develop a comprehensive strategic plan to differentiate your brand or company and implement the plan with rigor and discipline. You do not have to be bigger or better than competition, but you do have to be different.
2. Align your entire organization to assure that your firm is relentlessly creating customer preference for your brand or company. In a world without customer loyalty, you can still be 1st choice.
3. Train your organization to respect, engage, and secure these confident “new experts”. You can influence your customer’s entire “purchase experience” with your firm, or as all-too-many companies do, let the experience “just happen”.
4. Establish and monitor metrics to enforce continuous improvement in conversion at every decisive customer moment. Stop costly customer churn and optimize profits by ensuring consistent conversion and retention.
Today’s rapidly changing business world mandates that you change and keep changing how your business thinks and works before you are forced you to change; before your business loses its momentum; before competition leaps ahead of your company or brand.
ABOUT THE AUTHOR
Robert H. Bloom is the author of THE NEW EXPERTS: Win Today’s Newly Empowered Customers At Their 4 Decisive Moments, and THE INSIDE ADVANTAGE: The Strategy That Unlocks the Hidden Growth in Your Business . He is a widely respected authority on business growth. As U.S. Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement the growth strategies of some of the world’s largest companies and brands, including BMW, L’Oréal, Nestlé, Southwest Airlines, T-Mobile, and Novartis’ Theraflu and Triaminic. As an entrepreneur, he grew an advertising agency into a successful national business. Bloom advises firms of every type and size on their growth strategies. For more information or to contact Robert Bloom, please visit www.thenewexperts.com.