4 steps to creating a standout marketing binder for conferences and trade shows
Contributed to EO by Vladimir Gendelman, an EO Detroit member and founder and CEO of Company Folders, Inc., an award-winning online printing company that has helped over 5,000 businesses print more than 20 million presentation folders. The company made the Inc. 5000 list of the fastest-growing private companies in America for three consecutive years. Vladimir has shared his expertise to help entrepreneurs get the most for your printing budget and save big on custom-printed materials. Here he explains how to design your ideal presentation folder for upcoming events:
Few business events present as many opportunities to connect with customers one-on-one as trade shows and conferences. In-person events are a big investment, and to get the best return on that investment, it’s crucial to send prospects home with compelling information about your offerings.
As you prepare for your next event, these tips will help you craft a marketing binder that will draw in your audience, make a first-rate impression, and ensure they remember you when they’re ready to do business.
1. Plan your presentation
Start by analyzing the materials you’ll put in your binder—size, dimensions, number of sheets. This will pick the right size cover and rings and determine whether you need pockets.