How your marketing shifts as your business grows
Regardless of the type of business you’ve decided to start or the industry you happen to be operating in, much of your success will come down less to any one major decision and more to those smaller but meaningful ones. This is why your priority at any given time is never “Begin a successful business.” Rather, your goals involve carefully navigating the different phases in the lifecycle of a startup in order to slowly but confidently move from idea to execution—startup to established business.
The types of decisions that you’ll be making in the seed and development phase of your business are very different from the ones you’ll be focused on during expansion or even maturity. You’re not trying to conquer the industry at the start: You’re trying to play to the strengths of your current stage so you can safely and effectively move to the next one, and so on. In many ways, the same is true of your marketing efforts.