Building Goodwill into Your Business Model
By Rob Jordan, an EO Portland member and principal of Idealist Consulting
As I wrote about in a recent post, Using Practical Idealism as a Business Strategy is part of our DNA at Idealist Consulting. The beautiful thing is, doing well as a business and doing good as part of the global community are not mutually exclusive. The term for this is the Triple Bottom Line (TBL) concept, and in the past decade I have seen this concept light up the private sector, most excitingly with recent B Corp legislation around the country.