By Daria Steigman, founder of Steigman Communications, LLC and author of the Independent Thinking Blog. Clones might be perfect, but people are intriguing. We’re intriguing because we’re not all the same. We don’t look alike…. Read more »
Search Results for: marketing
To Spread Your Brand On Facebook, Don’t Target Your Fans–Target Their Friends
By Gregory Ferenstein, Contributing Writer at FastCompany.com Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit… Read more »
Five Myths (and One Absolute Truth) about Entrepreneurship
By Carol Roth, author of The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business (BenBella Books, March 2011), recently featured on Portfolio.com Thinking of starting the next Twitter, Groupon, or… Read more »
Finding My Smile
By David Jerome, president of Jerome Properties. About a year and a half ago, during a Forum retreat, I was sitting in a hotel room with a Forum mate. I was just sitting there, wondering… Read more »
The Top 3 Things I’ve Learned about Being an Entrepreneur are…
By James Stinson, CEO of Global Sky, Inc. #1 Good ideas are not enough. It’s not enough to have a good idea for a business. You have to learn how to market and sell that… Read more »
Ask an Entrepreneur – How Can I Make My Content Go Viral?
Answered by Michaek Kaleikini, business development consultant and founder of Business Refinement, LLC in Henderson, Nev. Taken from Entrepreneur.com. How much success can we expect by strengthening viral marketing channels? Will my content (products, services,… Read more »
Three Tips for Reinventing a Product
By Teri Evans, Deputy Editor of Entrepreneur.com Many aspiring entrepreneurs have attempted to reinvent products, from cupcakes to pizza to coffee, which are considered commodities. Some have met with astonishing success — Starbucks being a… Read more »
Six Social Media Myths that are Limiting Your Company’s Success
By Jonathan Levi, an EO Silicon Valley member and CEO of Jlevi Streetwerks, Inc. and principal of Lucid Path Consulting. If “synergy” was the buzz-word of the 1980′s, and “dot-com” was the buzz-phrase of the 1990′s, then “Social Media”… Read more »
What’s a Handshake Worth?
By Jason Kulpa, founder and CEO of Ad Authority, an Internet marketing firm. Most businesspeople would scoff at the idea of doing business based on a handshake. In today’s litigious society, many deals that have… Read more »
The Peanut Butter in Your Organizational Sandwich
By Jill Amstutz, vice president of communications at the Entrepreneurs’ Organization (EO). Let’s face it— middle management is no one’s career goal (or at least no one who reads this blog.) For many, however, it is… Read more »