10 Books on Persuasion and Negotiation
Closing sales and winning deals are like oxygen for your business. Mastering these tasks requires a firm understanding of negotiation and persuasion. From EO Melbourne, we share 10 books to help you improve your ability to close—in both your business and personal life.
1. THE ART OF CLOSING ANY DEAL: HOW TO BE A MASTER CLOSER IN EVERYTHING YOU DO
BY JAMES W. PICKENS
Author James W. Pickens, a sales guru, covers concepts like customer attitude, customer objections, closing techniques and closer pressure, among other things. Identifying blocks and obstacles along the way enables you to identify the means to get around them, break them or turn them to your advantage so that you can achieve your final close.