At the start of 2020, Chelle Neff is wrapping up a decade of considerable success, growth and innovation. In addition to developing Urban Betty, a successful salon with two locations, Neff also created an app for stylists, produced a book about homes in Austin, Texas, and even reached the Inc. 5000 list twice!  

You opened Urban Betty in 2005 and it’s been growing ever since. You also have an impressive array of side projects—from books and apps to philanthropic and environmental initiatives. What drives you? And what’s next?

I live and breathe to continuously grow, evolve and ensure the success of my salon company. While there have been a few times when I thought I’d have to close the doors of Urban Betty, I chose not to give up, to learn from my mistakes and to implement significant changes to save the business.

If I had to name one thing that drives me, in all honesty, I’d have to say it’s the feeling of self-worth. I have this secret battle with my ego and I’m not yet certain if that’s a good or bad thing? I know many entrepreneurs, including myself, have a hard time separating ourselves from our brand. When my brand is doing well, I feel great and want more!

What’s next? I am working on a customized organic Urban Betty product line. We have the perfect platform (along with e-commerce) to bring that to fruition. My husband and I are also pitching a second Weird Homes Tour book with all of the cities in it. We have five cities so far and are bringing in the Bay Area in 2020. Last but not least, I am scouting sites for a third Urban Betty location!