This article comes from the Melbourne chapter of the Entrepreneurs’ Organization.

According to some estimates, there are 3.80 billion users on social media. And every business owner and founder knows that social media is one of the most cost effective ways to market your products and services. 

We asked members of Entrepreneurs’ Organization (EO) in Australia to explain how they use social media.

1. Customize 

“We tailor our content in each platform” – Robert Tadros, CEO of IMPRESSIVE DIGITAL

“Our approach is multi-faceted,” Robert expains. “Generally, we’ll pick a content vertical that we’re focusing on for the month. Then we ensure that our website content, such as pillar pages, subcategory pages and blogs, is up-to-date before we map out the various posts across our channels to support this vertical. This provides social signals for SEO performance.”