Written for EO by Luis Congdon, online marketing specialist, consultant and writer.

In this era of smartphones, smart cars, and smart homes, it’s time that our content got smarter too. Our content needs to be more intelligent—and more tailored to your potential customers, wherever they are. That’s precisely why organizations use email, social, video and, now, podcast content in their marketing efforts.

Podcasts are a growing trend in content marketing. When podcasting becomes a part of your business strategy to reach more leads and acquire more clients, your company enters a medium that’s quickly becoming very popular with industry leaders. Podcasting brings your brand and your services to an engaged and growing audience.