By: Megan Rose Dickey, a Special to Overdrive
Forget about the smartphone wars. With news of Samsung working on its own smartwatch, the smartwatch war is starting. The real power in wearable computing is in its ability to enhance our everyday human experience by seamlessly bringing technology closer to us.
Categories: FINANCES
Tags: best practices business company culture lessons learned management marketing money social media technology tips
By: Cynthia Boris, a Special to Overdrive
Project planning is an art. It involves breaking a goal down into small tasks, then assigning and scheduling those tasks so the work continuously moves toward the finish line. Traditional project planning tools are designed to handle a complex series of tasks. They’re perfect for programmers and engineers but for the average small-business owner, it can be a steep learning curve. Why not start with something simpler? Here are three iPad apps that take a more creative approach to planning a small project.
Categories: EO News
Tags: best practices business entrepreneurs' organization lessons learned management marketing technology tips
By: Michèle Hecken, an EO Edmonton member, and Special to Overdrive
When you’re building a company across borders with a multinational team, dealing with people from different cultures and relying on them to get things done on time and on budget—across three or four times zones no less—can be quite challenging, to say the least.
Categories: EO News
Tags: best practices business entrepreneur entrepreneurs' organization eo internet lessons learned management money technology tips
By Matthew Toren, special to Overdrive
Investor and one-time entrepreneur Chris Dixon spoke, late last month, to a room full of entrepreneurs at the Founder Showcase, an event focused on startup pitches and networking. During his keynote speech, Dixon, who recently joined mega venture-capital firm Andreessen Horowitz, discussed what he looks for when an entrepreneur is pitching him. Important points include: knowing a problem inside out, having the expertise to solve it, being passionate about your startup (even if it gets shot down) and taking your time during the pitch.
Categories: Best Practices FINANCES general
Tags: best practices better business business entrepreneur lessons learned online technology tips
By: Hilary Topper, an EO New York member, and Special to Overdrive
As the owner of a public relations firm, one of my biggest jobs is to stay on top of the latest social media trends. Personally, I love discovering social networking sites and apps, and learning how to use them to target various demographics. I’ve spent the past few years researching hundreds of sites, and have even compiled my findings in a book: Everything You Ever Wanted to Know about Social Media, But Were Afraid to Ask … Building Business Using Consumer Generated Media. Since then, I’ve been a “student” of social media. Here are some of the newest social-networking platforms and apps that I’ve come across, many of which may help you in 2013:
Categories: Best Practices PR/MARKETING
Tags: best practices business entrepreneur entrepreneurs' organization lessons learned management marketing social media technology
By: Jason Womack, a Special to Overdrive
Over the years I’ve learned a few things about how to be as productive as possible across multiple time zones. When I travel from California to Central Europe, I may find myself meeting with a client in the morning — the equivalent of the middle of the night back home — and it’s up to me to stay sharp and productive. What’s more, “losing” time because of a clock change makes it all the more necessary to be as effective and efficient as possible while I travel.
Here are three ways I cope with the effects of jet lag to stay productive when crossing time zones.
Categories: Best Practices FINANCES
Tags: business entrepreneur lessons learned management marketing online small business technology tips travel
By: Adam Kleinberg, a Special to Overdrive
Entrepreneurs are hustlers. We wear many hats.
We’re like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical mass and it comes time to focus our brand. In the mind of the customer, you get to be one thing. One. That matters because the customer’s mind is where your brand lives. Not in your headquarters. Not on your website. Not in your PowerPoint deck. You don’t get to be five things. You don’t get to be three. If you say you are three things to your customer, you are saying you are nothing. If you say you are three things that your competitors already say they are, you are saying you are less than nothing. Your one thing is the unique value that your brand delivers. Volvo keeps you safe. IBM is building a smarter planet. 7-Up is the uncola.
Categories: EO News PR/MARKETING
Tags: best practices better business practices business entrepreneurs' organization lessons learned management social media technology
By: Beth Miller, a Special to Overdrive
Have you ever been in a meeting where one person decided to display a negative attitude? You know, the person who starts reading his PDA, or the other one who suddenly falls quiet, or what about the one who starts to slide down his chair and on to the floor. Well if you are the one in charge of the meeting what is your role in this dysfunction? I recently heard a speaker, who was talking about the culture of accountability say, “You get what you put up with”. Bad behavior and rudeness happen because people continually get away with it.
Categories: Best Practices FINANCES PEOPLE/STAFF
Tags: best practices business entrepreneur entrepreneurs' organization lessons learned money technology
By: Susan Locke, M.D., Healthnetwork Medical Director and Special to Overdrive
As an entrepreneur, your time is precious. There are only so many hours in the day, and most of them are spent working on or in your business. To be effective in this role, you need to maintain a healthy lifestyle and stay in the best shape possible. How can you do that when you’re busy running a company? Build exercise into your day.
Categories: EO News PR/MARKETING
Tags: best practices business entrepreneurs' organization health inspirational technology tips
By: DJ Waldo, a Special to Overdrive
If you want to be a successful email marketer, it’s essential that subscribers open your messages. After all, if your audience isn’t opening your emails, it’s impossible for them to take action, such as clicking through to your website or making a purchase. But how do you keep them opening your emails on a regular basis? There are four primary ways: solve a problem, save them money, make them smarter or entertain them.
Here are some tips for crafting these types of successful marketing emails:
Categories: Best Practices PR/MARKETING Technology
Tags: best practices business entrepreneur lessons learned management marketing social media technology tips
