By Andrea Culligan, an EO Sydney member and CEO of Harteffect

What’s in a name? As it turns out— a lot, actually. Here’s a fun example: What runs through your mind when you think of a “Nigel”? Perhaps you conjure up thoughts of a weedy little Englishman with a wet handshake? He got picked on in school, struggled to find mates and picks his nose when no one’s looking? Now what comes to mind when you think of a “Bambi”? I’m sure you already have images of what she looks, sounds and acts like. And you know she was the most popular girl in school.