In the world of search engine optimization, most small businesses struggle to find ways that take their search performance to the next level. We’ve all read the articles that look at the technical side of SEO, but I found a better solution to gaining search traction in the world of content. Today’s trick to impressing the search engine robots is to inspire real, live humans.
Search engine optimization and its importance in business is growing every year. Defined as “a multidisciplinary activity that seeks to generate productive organic traffic from search engines via technically sound and connected sites by matching query intent with relevance and value,” search engine marketing activities are becoming ever more popular and crucial in a global competitive online market.
Organisations of all shapes and sizes want to ensure that their customers and audiences can access their website when searching for a product or service. This can be done using one of the many search engines on the web; each one has a different algorithm, which determines how and why a company’s website should be positioned on that search engine. For example, it is estimated that Google takes almost 200 signals into account when determining a website’s position. Quality content and high-quality “back link” profiles are two of the best ways a business can help itself move up the search engine rankings.
If we had a dollar for every time someone asked us why we were interested in any given keyword, well… we would have a lot of money. The honest answer is that in some cases one of us just had a gut feeling that a keyword was about to get hot. However, in general have done a bunch of research that helped us get all warm and fuzzy about how important any particular keyword might be. We have used all kinds of crazy algorithms in the past but in the end it gets down to how confident we are that this keyword will drive converting traffic (not just traffic, but converting traffic). So the number 1 rule that shouldn’t even have to be on the list is that the user’s intent for that keyword matches something that we have and want to offer that user. Aside from that fundamental principle, here are 10 fairly specific things that we do when valuing keywords that you may want to consider adding to your repertoire:
It didn’t take long to learn that dealing with an attention span of 15 seconds could kill my online business. That’s what we were facing when it came to luring Web traffic to our real estate Web site. Only 15 seconds to determine if visitors liked what they saw! Tick, tock.