By Jeremy Ellens, an EO member in Arizona and co-founder of Yazamo, a SaaS marketing company that specializes in generating leads and sales for small- to mid-sized businesses with its product, LeadQuizzes.
According to in-house data, the average quiz has a lead capture rate of 33.6%. When you compare that figure to a site’s average email opt-in of 1.96%, it starts to look pretty incredible.
If you have a business that relies on generating profitable leads, quizzes are an internet marketing godsend. And it just might be that a trivia quiz is a perfect fit.
Why Trivia Quizzes?
The question below is from a quiz written by the guys behind game-show Quite Interesting. I’ll bet you’re drawn in, intrigued by the questions, and eager to know whether or not you’re right.
What typically happens to the grass when a landslide passes over it?
- It is scorched by the intense friction and frequently catches fire.
- It completely disappears: the weight of the rubble reduces it to juice.
- It is pushed into the ground, meaning next year’s crop is especially fine.
- Nothing–landslides actually hover a few inches off the ground.
There are lots of reasons why quizzes work. Everything from bolstering egos to built-in shareability. Trivia quizzes are no different. They’re inherently fun and they make us eager to prove ourselves: Am I really that clever?