I had no idea going to 94 places across Australia would help my business.
When I started visiting sites from Geoff Mack’s 1959 song, “I’ve Been Everywhere,” I didn’t have a clear plan. I’d always liked the song, and since I’m originally from the UK, it seemed like a fun way to get to know my adopted country.
In 2009, I set off on a journey that traveled more than 20,000 miles over 18 months, covering much of Australia. This trip revitalized my approach to entrepreneurship and left me with these lessons: