By David MacLaren, an EO Vancouver member and President and CEO of MediaValet, Inc.

When a traffic light turns yellow, there’s a split second where your brain and your gut will pull you in opposing directions. Your brain screams “brake” while your gut says “gun it.” It’s the same when it comes to your business decisions. At those crucial moments, you need to know when to go with your gut and gun it, and when to brake for reason.