By John L. McCarty, an EO Reno Tahoe member and president/CEO of LUX dynamics

As an entrepreneur, I’m always reading about how it’s important to work on your business and not in your business. I recently discovered the value of doing the exact opposite. I wish I could say that this “A-ha” moment occurred while I was busy working on a client project or strategizing into the early morning, but I can’t. I was mopping the floor when I had my entrepreneurial epiphany.