5 Market Shifts That Could Compromise Your Business (and How to Prepare)
By Larry Alton
When you plan a business, you generally plan around existing variables in the economy. Those variables, however, are subject to change, and if you don’t change your business with them, you could end up failing.
Economies depend on too many interdependent factors for any sole variable to remain consistent for too long, and even a small change can result in a kind of “butterfly effect,” with progressively more significant results stemming from the initial root cause. This is why stock market trading conditions can change rapidly from day to day, even though the conditions of the economy as a whole don’t fluctuate nearly as dramatically.