Transparency and Mergers
By Kelly Borth, founder of GREENCREST, a fully integrated marketing agency built to propel small- to mid-size emerging businesses to the next level.
When it comes to business growth, I have learned that communication is tantamount to internal and external success, especially when it comes to mergers and acquisitions. A merger or acquisition is a
sensitive process for all parties involved. Misinformation can abound, egos can be bruised and business relationships can be damaged.