Contributed by Kady O’Connell, founder of Kady Creative, which helps passionate businesses succeed with strategic branding, powerful websites, and click-worthy content. Kady was a recent Dare to Startup podcast guest where she discussed the various processes that go into running a successful startup, including how to handle e-mails, quarterly planning, team communication and more.
As an entrepreneur running a business, you must overcome the fear of growing your brand online. Over the past decade of working with clients to build their brands online, can you guess what’s the number one struggle I see?
- It’s not about poor time management
- It’s not about having the right team support
- It’s not even about having the right skills and knowledge for content creation
The biggest obstacle I’ve identified in clients is the intense fear people have of putting themselves out there. Most times, they are entirely paralyzed into a state of inertia. They have no idea what to say, how to say it, or where even to start.
Can you relate?