By JJ Rosen, an EO Nashville member and founder of Atiba

“Glass, china and reputation are easily cracked, and never mended well.” – Benjamin Franklin

Reputation in the business world is both a valuable and fragile thing. The value of a great reputation is measurable in sales, profits, accolades and growth. Businesses and brands with great reputations almost always achieve long-term success. The challenge, especially in a world where anyone for any reason can communicate to millions of people with ease, is that a great reputation can be destroyed much faster than it can be built.