
Balancing the Babies
By Jen Sterling, an EO DC member and Chief Red Head at Red Thinking LLC
Female business owners have challenges that men don’t have. This isn’t a sexist, feminist rant. It’s just simple biology. Women have babies— beautiful, new beings that demand and deserve all that you can give. Some women also have other “babies” vying for their attention— their businesses. Much like a newborn, a business demands and deserves nearly all of your time and energy. So how does a “momtrepreneur” balance the two?