Jane Bolto, content and marketing specialist

There are plenty of obstacles to overcome when trying to achieve success as a solopreneur. Marketing yourself shouldn’t be one of them. Follow these marketing basics for gaining clients and expanding your customer base.

1. Make It Easy for Potential Clients to Find You

It’s important to establish a presence in your field, so that prospective clients will be able to find you and access your services. To do this, take advantage of any medium that will help increase your exposure, such as advertising, promotion and hard copy. In addition, ensuring that you can be found in search engines, through the proper use of keyword targeting, will go a long way in putting you in touch will new clients.