By Shelby Scarbrough, an EO DC member and president of Practical Protocol.
The world-class business executive— every entrepreneur wants to hold that title. It’s a prestigious label that highlights one’s ability to understand and acknowledge cross-cultural nuances like a pro. Is there a magic recipe for mastering international cultures? Yes. However, the magic is not in the tactical kisses, bows, handshakes or business card exchanges. The answer lies in four simple truths: Courtesy, Dignity, Respect and Trust.