What’s a Handshake Worth?
By Jason Kulpa, founder and CEO of Ad Authority, an Internet marketing firm.
Most businesspeople would scoff at the idea of doing business based on a handshake. In today’s litigious society, many deals that have been inked on paper and reviewed by teams of attorneys are still contested in bitter court battles. However, there are still a few stories of entrepreneurs doing the right thing simply because it is the right thing to do. I’d like to think that I’m one of those entrepreneurs.