By Graham Marsden, Director of Marketing, Entrepreneurs’ Organization

The Early Days of .gif Files

Think back to the early days of the internet, back to the time where you went to the store and shelled out a hard-earned $40 to purchase a screensaver featuring flying toasters in order to prevent screen-burn on your bulbous CRT monitor. Now remember the visual smorgasbord that the best internet marketers were employing at the time – an all-in appeal to grab your attention for more than a fleeting second. Yes, I’m talking about the early days of the animated .gif file format.