Written for EO by Raul Harman, editor in chief at Technivorz blog.

What if you threw a party and nobody came? The chances of this happening in the age of Facebook and Twitter are slim, right? Even so, if you’re planning a professional event and your success depends on people showing up, you’ll want to implement a marketing strategy to ensure its success.

Today, every marketing strategy should incorporate social media. Consider these tips for effectively using social media at every stage of your promotion—before, during and after the event.