By Randy H. Nelson

Jim Collins. When we hear his name we show our respect. He has written many best-selling and influential business books including Built to Last, Good to Great and Great by Choice. I love Jim’s books. I also have embraced his plea for those who truly want to succeed: Confront the brutal facts!

The reality is the majority of entrepreneurs around the world fail. But I know what you are thinking: That doesn’t apply to me because my company is successful. You are right, and my goal is to keep you that way for the long-term. You do that by becoming qualified – but what does that mean?