The benefit of core values goes far beyond the workplace, explains Marc Gutman. Marc is an EO Colorado member, the founder of WILDSTORY, and father to Ruby, Charlie and Nathan.

Many of us have core values at our organizations. These values provide a common nomenclature and a North Star that guide our choices, our language and our priorities—at work. It’s these values that let us know we are working toward a  shared mission—at work. These core values are our non-negotiables, the things we won’t compromise on—at work.

And, truth be told, core values are amazing. They are one of the first things we walk clients through in our brand storytelling process because everything emanates from them.

So, if core values are so great at work, then why don’t we have them at home? I wish I had been “woke” enough to see this myself, but I didn’t see the light until I heard Warren Rustand speak on this topic at the EO Entrepreneurial Masters Program (EMP). After hearing Warren speak, I rushed home and announced we were going to have family core values!