As founder of InfoTrust, a digital analytics consulting and technology company, and the company’s Basket Brigade, a program that delivers Thanksgiving meals to local families in need, Alex Yastrebenetsky thinks he’s on to something.

Is it because the InfoTrust Foundation was approved as a 501(c)3? Sure. Or perhaps it’s because InfoTrust won the top spot on the 2018 Best Employers in Ohio? Yes. Or, just maybe it’s because he’s asking every one of his employees to decide which charity, if any, they wish to support—and he’s doing this as a way to support company growth and teamwork. Definitely.