Every person—and every entrepreneur—has experienced defeat, and plenty of us are familiar with the adages about failure being a pathway to success. Such sayings are often crafted with the benefit of hindsight. Thomas Edison, for example, had long since developed the light bulb when he could assert, “I have not failed. I’ve just found 10,000 ways that won’t work.”

Recovering from failure can be the hardest part of an entrepreneur’s journey. Even so, Franziska Iseli, founder of Basic Bananas, The Business Hood and Oceanlovers, says this: “Failure is one of the greatest teachers.”

We recently asked Franziska about moving forward after failure. Here’s what she had to say.