Contributed by Amy Power, founder of the PR and social media firm The Power Group.
Reputations are won and lost during times of crisis. That’s good news if you are a brand that can step in to solve a piece of the pandemic problem by feeding first responders or creating a program to help hourly workers. But for other organizations, it may not be so obvious.
It is instinctive for most entrepreneurs to move quickly and rush to speak and act, but you can cause your brand serious harm if you don’t consider these tips.
DON’T ask the wrong question.
If you and your management team are asking yourself, “What should we say? What should we do?” then you are asking yourself the wrong question—which may lead to the wrong actions.