In marketing, as in life, change is the only constant. Trends in marketing come and go—causing a burden of uncertainty that torments every marketer. What might have worked last year may not work as effectively now, if it even works at all.

One marketing trend you’ve likely heard of is the use of animated videos—and videos in general. A highly compelling, profound and intriguing medium of marketing, animation holds the power to provide a massive ROI that maximizes leads and conversions. And its use and effectiveness are likely going to increase with time.

Let’s explore the four most effective and modern types of animated videos you can leverage as we head into 2022, with some relevant statistics to underscore their importance.

Statistical analysis of video marketing

The use of animated videos in marketing hit an all-time high in 2021. According to statistics collected by Insivia, your website is 53 times more likely to rank on Google if it has a video on its front page.

Plus, 72 percent of viewers prefer watching videos to understand a service or product rather than reading through a lengthy text. Not surprisingly, as I dug a bit deeper, the majority of video types used while collecting these statistics are of the following styles.