Can all your sales problems be solved with a single question?
Dr. Karl Blanks is an Entrepreneurs’ Organization (EO) member from the UK – London. He is the co-founder of Conversion Rate Experts, a consultancy that scientifically grows many of the world’s most successful web business, including Google, Apple, Facebook and Amazon. We asked Karl for tips on growing sales. Here’s what he had to say:
To help us grow our clients’ businesses, we carry out extensive research: over ten million people have seen our surveys. In doing so, we have discovered one question that almost always reveals an easy way to increase a company’s sales. It works like magic on any business. Here’s the question, which we ask to our clients’ customers:
“What nearly stopped you buying from us?”
View the full article on Inc.com, a partner of the Entrepreneurs’ Organization.