Buddha… And Why EG Went to Rio

By Adam Geha, an EO Sydney member and CEO of EG Funds Management

Legend has it that Buddha was once asked about the meaning of life. “To be awake”, he replied.

I was at university when I first read this story, and Buddha’s simple but startling response fell like a wash of ice on my slumbering psyche. I resolved thereafter to live my life as consciously and wilfully as possible, according to the values I held dear, without caring too much about the fashions of the day.

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